The AI-marketing Summit

Márta Duchai is an online reputation specialist, president of the Hungarian Customer Experience Association, and a university lecturer. She aims to help entrepreneurs manage online reviews and build customer experience systems. She believes that there is no such thing as a bad review. Based on her experience, customer experience, kindness, and profit go hand in hand, and she believes that this approach significantly contributes to the success of businesses. She and her team use AI in their work daily, and she believes that AI can automate routine tasks, allowing humans to focus on unique strengths like kindness and creativity, which robots cannot replicate.

Judit Firniksz is the leader of the Digital Markets Working Group and a board member of the Hungarian Competition Law Association. She is a research fellow at the Competition Law Research Centre at Pázmány Péter Catholic University, who serves also as scientific advisor and regulatory expert. Her primary focus falls on the development and regulation of the digital economy, the digital compliance, and the interaction between antitrust and consumer law. In the period 2006–2021, she worked as senior attorney-at-law at PwCLegal Hungary as the head of the competition law group and co-operated as a key member of the retail, pharmaceutical, IT and data protection projects, as well. Before that, from 1998 to 2006, she held various positions (competition analyst, case handler, head of the department) at the Hungarian Competition Authority. She regularly publishes articles and holds lectures on various topics of digital compliance.

Ely is a digital marketing veteran, having gained experience across a wide range of industries during his 8+ years at Google. After Google, he worked in Product leadership roles for 3 years, before coming back to the digital marketing world. Ely now heads up MarketingLens growth strategy, focused on helping clients in every industry connect their data and marketing strategies.

Dr. Andrea Megyeri is a highly skilled legal professional with expertise in law and technology, holding an MA in Law and LLMs in European law and Codification. With a decade-long tenure at Wolters Kluwer, she has held diverse roles, including Head of Content Management, where she supervised legal content development and management across platforms. In her current position as Innovation & Content Transformation Director at Wolters Kluwer Hungary, Andrea leads initiatives to drive innovation and leverage technology for enhanced delivery of legal content. Passionate about customer research, she focuses on developing innovative content tailored to the evolving needs of legal professionals. Andrea is renowned for her expertise at the intersection of law and technology, consistently staying abreast of industry trends and advancements.

Jenny Nichols is a marketing leader renowned for pioneering data-driven strategies and harnessing the power of AI and marketing automation to achieve results. Jenny has consistently pushed the boundaries of traditional marketing approaches, earning a reputation as a trailblazer in the industry.

It was during Jenny’s tenure at a tech startup disrupting the market with innovative solutions, that her passion for data-driven decision-making took root. Recognizing the transformative potential of data analytics, she spearheaded initiatives to collect, analyze, and derive actionable insights from customer data, laying the foundation for a highly targeted and personalized marketing approach.

Jenny’s leadership style is characterized by a focus on innovation, agility, and collaboration. She fosters a culture of experimentation and continuous learning within her teams, encouraging them to embrace new technologies and methodologies to stay ahead in an ever-evolving landscape.

Today, Jenny continues to push the boundaries of what’s possible in marketing. With a keen eye on emerging trends and a commitment to driving business growth through innovation, she remains at the forefront of the industry, inspiring others to embrace the power of data and technology in shaping the future of marketing.

Orsi Szabo Dr. is a multi-award winning business and online communications strategist, founder of Zsolya Communication, Women & Business Magazine, and Content Trailblazers, who has been helping small, medium, and multinational companies to establish their online presence.

Orsi is committed to bringing the latest trends to her clients through her consulting, training, and strategic projects. She consistently expands her business knowledge at leading universities (Harvard, Stanford, METU) and keeps it up to date through international marketing courses, ensuring her clients can always rely on her expertise.

In addition, Orsi is a passionate believer in community building. Her women’s leadership project, Women & Business, targets internationally recognized women leaders. Together with her co-founder, their main goal is to connect, educate, and give visibility to women leaders who are highly underrepresented worldwide.